In approaching our smallest project to date, this one was all about maximizing efficiency for the baristas, while creating something eye catching and unique to draw attention from the crowds. The basic Analog look of crisp white, warm woods, and black detailing were the basis of our palette. To create a graphic statement, we designed a custom concrete tile installation in a vibrant range of colours. Bold signage was key in attracting attention from a distance, so special attention was paid to branding locations. As the piece de resistance, we had a custom gold plated slayer made to highlight on the bar.
Completed June 2016, Calgary, Alberta | Clients: Russ & Chris Prefontaine | https://www.fratellocoffee.com/analog-coffee/