
Crave
Location: Kensington, Calgary
Type: Retail
Client: Carolyne McIntyre Jackson & Jodi Willoughby
Year: 2015
Crave, founded by two sisters from rural southern Alberta, is rooted in the values of hard work, quality, and community. To mark the bakery’s 10-year anniversary, the brand underwent a heartfelt refresh that honors its homestyle heritage. The new space draws inspiration from family traditions, with design elements that evoke warmth and nostalgia. A boldly patterned floor recalls a cherished quilt passed down from their grandmother, while natural, hand-hewn finishes echo the simplicity of farmhouse kitchens. Traditional details—like scalloped wood siding, turned legs, and paneled millwork—are reinterpreted with a modern touch, creating a space that feels both familiar and fresh.